Little Book of Gucci, Book

One of the oldest Italian fashion brands in operation today, Gucci was founded in Florence in 1921. Guccio Gucci founded his company with the aim of creating opulent bags for Italy's wealthy and elegant upper classes. With the characteristic Gucci print of dark brown diamonds on a beige background, an intertwined G logo and red and green stripes, the brand became the last word in Italian luxury. Gucci's signature items - the belt, the bag, the loafer - transcend passing fashion trends and have remained central to the house's identity well into the 21st century. Under the leadership of Tom Ford, Gucci epitomised the relaxed, mischievous aesthetic of the 1990s. Today, under the direction of Alessandro Michele, the brand's combination of romance and toughness is in high demand. The Little Book of Gucci tells the story of this historic yet thriving house and the visionary looks that cemented its place in fashion history.